Australian Sountrack for Business
What if Brisbane had a song that didn't just show the city, but captured how Brisbane feels?
City Lights on the River is an original song inspired by that moment when the Brisbane River reflects the city lights, South Bank comes alive, and two people find themselves sharing a moment they'll remember for years.
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Not sure yet?
That’s okay.
Book a short call and I'll explain the thinking behind it, and show you how it could become part of your brand.
And if there’s something you’d like to change, I’m happy to make a revision based on your feedback before you decide whether you’d like to license the anthem.
Hear it. Feel it. Shape it. Then decide.
Packages
Starter
Create the soundtrack.
AUD $1,495 creation + $495/year licence
STARTER — Brand Soundtrack Licence
Give your business a signature sound.
A custom brand anthem written specifically around your business, your story and the experience you create for your customers — then licensed for use across your everyday digital channels.
Your Starter Licence includes:
Custom Brand Anthem — professionally crafted around your business and brand story
Branded Lyric Video — your logo, visual identity and lyrics brought together in a shareable video
QR Code — connecting customers directly to your website or chosen destination
Audio + Lyrics for WhatsApp — easy to share with clients, customers, staff and your network
Annual Brand Usage Licence — permission to use the anthem across the agreed business channels for 12 months
Perfect for:
Websites • WhatsApp • Social Media • Presentations • Internal Communications • Customer Sharing
A soundtrack for your brand — ready to share, use and remember.
How would you like to use your anthem?
BRAND LICENCE
For your everyday brand presence.
Typical use:
Website • Social • WhatsApp • Presentations • Internal communications
Included with: Starter
Licensing Ladder
Your Soundtrack. Your Business. Your Licence.
Your anthem can be used in very different ways — from a WhatsApp share with your customers to a national advertising campaign.
Rather than selling the music outright, we license the usage you need. This means your soundtrack can grow with your business.
Licence type / Typical use
*Personal licence: Birthday, anniversary, family gift
*Business/Brand licence: Website, social media, internal presentations
*Marketing licence: Promotional videos, paid ads, events, trade shows
*Broadcast licence: Radio, television, cinema, streaming advertising
>Local radio (Brisbane only): +AUD $750
>Queensland-wide radio: +AUD $1,500
>Australia-wide broadcast: +AUD $3,000–$10,000
>International campaign: custom quote
*Exclusive brand licence: Only that company may use the anthem
*Copyright assignment / full acquisition: Client acquires the rights we agree to transfer
You don't need to own the song to make it yours.
Your licence gives you permission to use your soundtrack for the purposes you've selected, for the duration and territory agreed in your licence.
Need something beyond your package?
Broadcast, national campaigns, exclusivity and expanded usage can be added to your licence.
Who is this for?
For a business that wants a distinctive soundtrack and branded listening asset.
I can get a song much cheaper.
Absolutely — and you probably can.
A company once had a ship that wouldn’t start. Engineers came and went, but no one could fix it. Eventually an old engineer arrived, walked around the engine room, listened carefully, took out a small hammer, and tapped one spot on the engine.
The ship roared back to life.
His invoice was $10,000.
The owner protested, “Ten thousand dollars for one tap?”
The engineer replied:
“Tapping the engine: $2.
Knowing where to tap: $9,998.”
Our song and/or methodology is the tap.
What you’re paying for is the ability to capture your brand, your story, your customer’s transformation, and turn it into something people remember.
A cheap song fills silence.
A great brand anthem creates recognition, emotion, and trust. It becomes part of your marketing, your videos, your events, your recruitment, your customer experience, and the way people remember your business.
You’re not buying three minutes of music.
You’re investing in the soundtrack of your brand.
Let me ask you this: if your customers could remember only one thing about your business after watching a video, attending an event, or visiting your website, would you rather they remember a product—or a feeling?
Growth
Put the soundtrack to work.
AUD $3,495 creation + $995/year licence
GROWTH — Brand & Campaign Soundtrack Licence
Turn your anthem into a customer acquisition asset.
Everything in the STARTER package, plus the marketing infrastructure to put your soundtrack in front of more people and turn listeners into leads.
Everything in STARTER, plus:
Promo Image with QR Code + CTA — a branded promotional asset designed for SMS, WhatsApp and digital distribution, inviting customers to listen
Dedicated Landing Page — a branded listening experience built around your anthem
Lead Capture — turn visitors who discover your soundtrack into identifiable prospects
Email Automation — automatically follow up with people who engage with your anthem
3 Revisions Included — refine the creative until it feels right for your brand
3 Genre / Style Directions — choose the musical direction that best represents your business
Your annual licence gives you:
The right to use your brand soundtrack across the agreed marketing channels for 12 months, supported by the campaign assets above.
The Starter package gives you a soundtrack. Growth turns that soundtrack into a marketing journey.
MARKETING LICENCE
For actively promoting your business.
Typical use:
Promotional video • Paid social • Advertising • Events • Trade shows
Included with: Growth / Business
Licensing Ladder
Your Soundtrack. Your Business. Your Licence.
Your anthem can be used in very different ways — from a WhatsApp share with your customers to a national advertising campaign.
Rather than selling the music outright, we license the usage you need. This means your soundtrack can grow with your business.
Licence type / Typical use
*Personal licence: Birthday, anniversary, family gift
*Business/Brand licence: Website, social media, internal presentations
*Marketing licence: Promotional videos, paid ads, events, trade shows
*Broadcast licence: Radio, television, cinema, streaming advertising
>Local radio (Brisbane only): +AUD $750
>Queensland-wide radio: +AUD $1,500
>Australia-wide broadcast: +AUD $3,000–$10,000
>International campaign: custom quote
*Exclusive brand licence: Only that company may use the anthem
*Copyright assignment / full acquisition: Client acquires the rights we agree to transfer
You don't need to own the song to make it yours.
Your licence gives you permission to use your soundtrack for the purposes you've selected, for the duration and territory agreed in your licence.
Need something beyond your package?
Broadcast, national campaigns, exclusivity and expanded usage can be added to your licence.
Who is this for?
For a business that wants to turn the soundtrack into a lead-generation campaign.
Business
Build the experience around it.
AUD $7,500 creation + $1,995/year licence
BUSINESS — Brand Experience & Automation Licence
Turn your brand anthem into an integrated customer experience.
Everything in the GROWTH package, extended into your CRM, events, recruitment and ongoing marketing.
Everything in GROWTH, plus:
CRM Integration — connect your anthem campaign to your customer database and sales pipeline
SMS Automation — automatically engage and follow up with contacts generated through your campaign
Event Ticketing — use your soundtrack to promote events, launches, conferences and experiences, with an integrated ticketing journey
Recruitment Campaign — use your anthem and campaign assets to attract and engage prospective employees
Onboarding Journey — introduce new customers, members or staff to your brand through a branded, automated experience
Monthly Content Plan — a structured plan for continuing to use your soundtrack throughout the year
Your annual licence gives you:
The right to use your brand soundtrack across the agreed business, marketing, event and recruitment channels for 12 months, with the supporting infrastructure to keep it working throughout the year.
This isn't just a song. It's a soundtrack, campaign and customer experience built around your brand.
MARKETING LICENCE
For actively promoting your business.
Typical use:
Promotional video • Paid social • Advertising • Events • Trade shows
Included with: Growth / Business
Licensing Ladder
Your Soundtrack. Your Business. Your Licence.
Your anthem can be used in very different ways — from a WhatsApp share with your customers to a national advertising campaign.
Rather than selling the music outright, we license the usage you need. This means your soundtrack can grow with your business.
Licence type / Typical use
*Personal licence: Birthday, anniversary, family gift
*Business/Brand licence: Website, social media, internal presentations
*Marketing licence: Promotional videos, paid ads, events, trade shows
*Broadcast licence: Radio, television, cinema, streaming advertising
>Local radio (Brisbane only): +AUD $750
>Queensland-wide radio: +AUD $1,500
>Australia-wide broadcast: +AUD $3,000–$10,000
>International campaign: custom quote
*Exclusive brand licence: Only that company may use the anthem
*Copyright assignment / full acquisition: Client acquires the rights we agree to transfer
You don't need to own the song to make it yours.
Your licence gives you permission to use your soundtrack for the purposes you've selected, for the duration and territory agreed in your licence.
Need something beyond your package?
Broadcast, national campaigns, exclusivity and expanded usage can be added to your licence.
Who is this for?
For a business that wants the soundtrack integrated into CRM, SMS, events, recruitment and ongoing marketing.
People don't buy the product. They buy the transformation the product creates.
People don't remember the destination. They remember what the destination made them feel.
People don't necessarily choose a destination because of its buildings, streets, river, attractions or events.
Those are the things that get them there.
What they take home is something much more valuable: the transformation created by the experience.
A weekend in Brisbane becomes the memory of watching the city lights reflected on the river.
South Bank becomes the evening you met someone special.
A river cruise becomes the feeling of seeing Brisbane from a completely different perspective.
An event becomes the story you tell years later.
The destination is the setting.
The experience is the transformation.
The memory is what remains.
And that is where I believe music can play an interesting role.
A song can take a place that people can see and turn it into something they can feel.
City Lights on the River isn't intended to simply describe Brisbane. It's an attempt to capture an emotional moment within the city — the river, the lights, South Bank, connection, romance and that feeling of being somewhere that you want to remember.
Because ultimately, the most powerful destination stories aren't necessarily about what Brisbane is.
They're about what Brisbane becomes to the person experiencing it.
And perhaps that is where a song like this — or future songs inspired by Brisbane's places, people, events and experiences — could create value in ways we haven't yet imagined.
Imagine using your anthem here
Website & landing pages
Turn visitors into leads with an emotional first impression.
Promotional videos
Give every campaign a consistent brand soundtrack.
Events & launches
Open conferences, awards nights, and product launches with your anthem.
Recruitment & culture
Help staff and customers feel what your company stands for.
Hear what other businesses sound like
Explore a few recent anthem concepts across different industries.
Corporate Anthem
Tourism & hospitality
Corporate Anthem
"Transfers, Tours & Charters"
Rugby Anthem
Created for the Wallabies
Corporate Song
Recruitment, Engagement & Onboarding
Birthday Song
"Fun, emotional, and personalized gifts that last forever"
Australian Sountrack
"Fun, emotional, and personalized gifts that last forever"
Free 15-Minute Brand Soundtrack Session
No obligation. Just hear what your business sounds like when it has a heartbeat.
What would happen if your customers felt your business before they understood it?
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